Privacy Policy

You hereby agree to this Privacy Policy

Eyes Up Reading Privacy Policy

Effective Date: August 28, 2026
Last Updated: August 28, 2026

Eyes Up Reading (“Eyes Up Reading,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use and protect it, the choices and rights available to you, and our practices relating to website, mobile, and SMS communications.

This Privacy Policy applies to our website, services, forms, communications, and other interactions with Eyes Up Reading. For information that qualifies as protected health information, our applicable Notice of Privacy Practices and applicable law may provide additional protections and controls.

What Information We Collect

We may collect information that you provide directly to us, information collected automatically when you use our website or communications, and information received from authorized third parties.

Information we may collect includes:

Contact information, such as a parent or legal guardian’s name, email address, mailing address, phone number, and preferred method of contact.
Child and client information, such as a child’s name, age, appointment or service information, reading or vision-related concerns, educational information, and other details you choose to provide in connection with our services. Children and minors cannot directly use the website nor submit information. All child information and interaction is strictly under parental guidance.
Health and service-related information, including information needed to provide, coordinate, manage, or bill for services. Certain information may be protected health information under HIPAA or may receive additional protection under other applicable laws.
Payment and billing information, such as billing address, payment status, insurance-related information if applicable, and records of services provided. We do not intend to store full payment-card numbers because payments are processed through a third-party payment processor.
Communications, including the contents of emails, online forms, phone messages, SMS messages, appointment requests, questions, feedback, and other communications you send to us.
Website and device information, such as IP address, browser type, device type, operating system, referring page, pages viewed, date and time of visits, and interactions with our website.
Cookies and similar-technology data, as described in the Cookies and Tracking Practices section below.
Information from others, potentially including health care providers, schools, authorized representatives, referral sources, insurers, or service providers, when you or another authorized person permits us to receive the information or when otherwise allowed or required by law.

Please do not submit information through our website that you do not want us to receive. If you provide information about another person, you represent that you have the authority to do so. All information regarding children is provided by parents or legal guardians.

How We Use User Data

We use personal information and, where applicable, health information, to operate our organization, provide services, communicate with you, meet legal obligations, and improve our offerings.

We may use information to:

Provide, coordinate, manage, and improve our reading vision coaching-related services.
Schedule appointments, respond to inquiries, confirm requests, and communicate about services.
Maintain client records and provide customer or administrative support.
Process payments, manage billing, and address account or payment questions.
Communicate with health care professionals, contractors, or other persons you authorize, when permitted by applicable law and any required consent.
Operate, maintain, secure, troubleshoot, and improve our website, systems, and services.
Analyze website use and understand how visitors interact with our website.
Comply with legal, regulatory, reporting, audit, licensing, insurance, and record keeping obligations.
Protect the safety, rights, property, and security of Eyes Up Reading, our clients, staff, and others.
Send administrative messages, appointment reminders, service updates, or other communications you request or agree to receive.
Send marketing or fundraising communications only as permitted by law and subject to your choices and opt-out rights.

Where health information is involved, we use and disclose that information only as permitted by applicable law, our Notice of Privacy Practices, and any consent or authorization that may be required. The current notice states that Eyes Up Reading may use and share health information for program operations, billing, authorized disclosures, research, audits, legal requirements, and other circumstances permitted or required by law.

We do not sell personal information or health information.

SMS - opt in details

If you choose to receive text messages from Eyes Up Reading, we may send appointment reminders, scheduling messages, service-related notices, responses to your questions, or other communications for which you have provided consent.

By providing your mobile telephone number and affirmatively opting in to SMS communications, you agree to receive recurring text messages from Eyes Up Reading at the number you provide. Message frequency may vary based on your interactions with us, appointments, and communication preferences.

Consent to receive SMS messages is not a condition of purchasing services.
Message and data rates may apply, depending on your mobile carrier and plan.
You may opt out at any time by replying STOP to a text message from us.
For help, reply HELP or contact us using the information below.
After you opt out, we may send a one-time confirmation message confirming your opt-out request.
You are responsible for providing a current, accurate mobile number and for notifying us if your number changes or is reassigned.
We may use service providers to deliver SMS messages on our behalf. Those providers may access mobile numbers and message-delivery information only as needed to provide the messaging service and as permitted by law.

Please do not send sensitive health information by text message unless we have specifically instructed you to do so through an appropriate, secure method. Standard text messages may not be fully secure.

Cookies and Tracking Practices

Our website may use cookies, pixels, log files, analytics tools, and similar technologies. These tools help our website function, remember preferences, understand website use, improve content and performance, and protect against fraud or security threats.

Cookies are small data files stored on your browser or device. We may use:

Essential cookies needed for core website functions, security, and form submissions.
Preference cookies that remember selections or settings.
Analytics cookies that help us understand which pages are visited, how visitors navigate the site, and how we can improve it.
Performance and security technologies used to monitor reliability, prevent misuse, and maintain website security.

You may be able to control cookies through your browser settings. If you block or delete cookies, however, some website features may not work as intended.

Our website may also contain links to third-party websites, platforms, scheduling tools, payment services, or social-media services. Their privacy practices are governed by their own policies, not this Privacy Policy.

We encourage you to review those policies before providing information to a third party.

Data security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, use, loss, alteration, or disclosure. These measures may include access controls, secure systems, staff training, vendor safeguards, and procedures for responding to suspected privacy or security incidents.

For certain health information, we may be required to maintain the privacy and security of information as required by applicable law. If a breach occurs that may have compromised the privacy or security of protected information, we will provide notice as required by law.

No method of electronic transmission, internet communication, mobile communication, or data storage is completely secure. Therefore, while we work to protect your information, we cannot guarantee absolute security.

You can help protect your information by using strong passwords when applicable, safeguarding your devices, avoiding sending sensitive information through unsecured channels, and promptly notifying us if you believe an unauthorized person has accessed information relating to you or your child.

User Rights

Depending on the nature of the information, your location, and applicable law, you may have rights to request access to, correction of, deletion of, restriction of, or information about the processing of your personal information.

For health information, you may have rights described in our Notice of Privacy Practices, including the right to:

Receive a copy of the applicable privacy notice.
Ask us to limit certain uses or disclosures of health information.
Request a restriction on sharing information with an insurer when you pay for a service or health care item out of pocket in full, where applicable.
Discuss our privacy practices with a member of our program.
Choose a personal representative, such as a legal guardian or person with medical power of attorney, to act on your behalf when legally authorized.
Choose in advance whether to receive fundraising communications.
File a complaint if you believe your privacy rights have been violated.
Receive notice of certain breaches involving your protected information.

To make a privacy request, change your communication preferences, withdraw SMS consent, or ask questions about this Privacy Policy, contact us using the information below. We may need to verify your identity or authority to act for another person before responding to a request.

We will not retaliate against you for exercising your privacy rights or filing a complaint. You may also file a complaint with the U.S. Department of Health and Human Services Office for Civil Rights, as described in our Notice of Privacy Practices.

Mobile info sharing statement

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. This includes mobile phone numbers, SMS opt-in information, SMS consent records, and text-message originator information.

We may share mobile information only with service providers that help us deliver text messages, operate our systems, provide customer support, maintain security, or comply with legal obligations. Those service providers may use the information solely to perform services on our behalf and as permitted by applicable law.

Text-messaging opt-in data and consent will not be shared with third parties for their own marketing or promotional purposes.

When We Share Information

We may share information with trusted service providers and contractors that assist us with services such as website hosting, scheduling, communications, payment processing, information technology, security, billing, or administrative support. These parties may use information only as needed to provide services for us and subject to appropriate privacy and security obligations.

We may also disclose information when:

You or your authorized representative direct us to do so or provide a required consent or authorization.
Disclosure is needed to provide services, coordinate care, manage our program, or process billing, where permitted by applicable law.
Disclosure is required or permitted by law, regulation, subpoena, court order, audit, investigation, or governmental request.
Disclosure is necessary to respond to a bona fide medical emergency, report suspected child abuse or neglect as required by law, or address threats or crimes occurring within our program, consistent with applicable legal requirements.
Disclosure is necessary to protect the rights, property, health, safety, or security of Eyes Up Reading, our clients, our staff, or others.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version and update the effective date at the top of the policy. Changes will apply from the revised effective date unless otherwise stated.

For health information, we will follow the privacy practices described in the notice that is then in effect, and an updated notice will be available upon request and on our website.

Privacy Contact

For questions, concerns, privacy requests, or complaints regarding this Privacy Policy or our privacy practices, contact:

Eyes Up Reading

Michelle Novak
Senior Reading Vision Coach
3340 W. Sexton Street
Springfield, MO 65810
Phone: 417-290-0971
Email: coachmichelle at eyesupreading.com

LEGAL DISCLAIMER: Eyes Up Reading does not provide clinical diagnosis or prescription from state-licensed optometrists or ophthalmologists or orthoptists. We do not provide optometric vision therapy. We do not treat diagnosed visual disorders, strabismus, or amblyopia. We do not treat dyslexia, ADHD, or learning disabilities. Instead, we provide tutoring/educational intervention and we address visual-skills related to reading, particularly life-long eye-tracking issues that often contribute to most reading challenges.

If you need clinical vision therapy, please see a licensed professional.

Statements made within testimonials are the words and perspectives of the individuals sharing their stories and do not represent medical or optometric diagnoses, treatment claims, or professional medical opinions made by Eyes Up Reading. Testimonials shared on this website reflect the personal experiences and observations of individual students and families. Individual experiences and results may vary.