Dr. Eldon McMurray
Founder, Researcher, Educator
Dr. Eldon L. McMurray has taught reading on all educational levels, from elementary school to college. He is a university professor, a textbook co-author, a scholar of brain-active learning, a researcher of best practices for teaching and learning effectiveness, and an award-winning educator. He served as the co-director of the Faculty Center for Teaching Excellence at Utah Valley University.
He completed his doctorate in Reading at Brigham Young University in 2006. Following this, his postdoctoral research interests have focused on investigating and treating ocular-motor function, specifically the eye tracking during reading. This post-doctoral work has led to the development of the breakthrough treatment known as Eyes Up Reading.
He has taught Reading and Critical Thinking, Power Reading and Learning Strategies, and Speed Reading at UVU, as well as developmental reading at Mt. Hood Community College, Literacy Foundations at Eastern Oregon University in La Grande, and Brigham Young University.
Eldon has co-authored several textbooks, including Accelerated Reading for Students and Professionals, The Peer Mentor Companion, and was the National Advisor for Becoming a Master Student, 11th and 12th editions.
Eldon was forced to take an early retirement from his teaching profession after he was diagnosed with several health issues. During his recovery, we began exploring new ways to continue contributing to those who might need his reading expertise. We discovered the best way to achieve this was to start an online service to help children and adults with learning disabilities, such as dyslexia or ADHD, who wish to improve their reading skills. This includes students who are struggling readers and may be falling behind in their studies, adults who want to improve their reading skills or feel they are not good readers, and parents who want to help their children read more effectively. This includes homeschool parents who feel that they lack the expertise to teach their children to become excellent readers. Dr McMurray has the training and experience to diagnose eye-tracking problems or other issues that may be keeping children or adults from excelling in reading. This includes eye exercises and the development of coordination. As well as several reading drills.
We are dedicated to helping as many people as we can, so when we do need to charge for coaching, we will keep the prices as low as possible, currently $39 for a 30-minute session. We are well aware that those who need our help the most are often unable to afford it. We actively seek patrons to help families. Our genuine desire is to help others, and we feel very blessed by the support of those who are already part of our journey. We are an online coaching program where Dr. McMurray meets with students through a simple online Zoom meeting. He observes the eye movement patterns, listens to your child read, and can diagnose most eye-tracking problems that your child might be experiencing. He can then answer any questions you have and offer help or information that you can use to improve your or your child's reading. The assessment takes 10-15 minutes; it works best if the computer camera is positioned at eye level.














